![]() Sales of the beds grew 6% from 2017 to $1.5 billion in 2018, company filings show. The Sleep Number bed is one of the most heavily marketed of such products, with press releases and ads often equating good sleep with a better life. Nonetheless, consumers are flocking to mattresses and under-mattress sensors aimed at quantifying sleep as well as sleep-tracking devices sleep apps are among the most popular downloads on Apple and Android smartphones. The information “is also relevant and important to pharmaceutical companies and those that make hospital-related technology,” Kilic said. Subscribe to KHN's free Morning Briefing. ![]() ![]() “We don’t know what happens to all that data,” said Burcu Kilic, director of the digital rights program at Public Citizen, an advocacy group in Washington, D.C. Still, consumer privacy advocates are increasingly raising concerns about the fate of personal health information - which is potentially valuable to companies that collect and sell it - gathered through a growing number of internet-connected devices. “This gives us the intelligence to be able to continue to feed our algorithms,” CEO Shelly Ibach told attendees at a Fortune Brainstorm Health conference in San Diego last month.Īnalyzing all that personal data, Ibach continued, not only helps consumers learn more about their health, but also aids the company’s efforts to make a better product. Sleep Number, one company that makes beds that can track heart rate, respiration and movement, said it collects more than 8 billion biometric data points every night, gathered each second and sent via an app through the internet to the company’s servers. It may even be able to tell when you’re having sex. This story can be republished for free ( details).īut if you have any of a variety of “smart beds,” mattress pads or sleep apps, it knows when you go to sleep. ![]()
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